Privacy Policy
Privacy Policy | YUEHAO TRADE LIMITED
Your Data, Your Rights—We Respect Both
At YUEHAO TRADE LIMITED, we believe in transparency and trust. This policy outlines how we collect, use, and protect your personal data to deliver a seamless and ethical shopping experience. By choosing us, you’re not just buying a coat or a dress—you’re partnering with a brand committed to safeguarding your privacy while championing sustainability.
1. Our Commitment to Privacy
YUEHAO TRADE LIMITED’s mission extends beyond fashion: we prioritize your digital well-being. Our practices are guided by:
- Data Minimization: Collect only what’s necessary to serve you.
- Security Excellence: Encrypt sensitive data and conduct regular audits.
- User Empowerment: Provide easy-to-use tools to control your information.
- Ethical Transparency: Never sell or rent your data to third parties.
2. What Data We Collect
We may gather the following information during your interaction with YUEHAO TRADE LIMITED:
| Category | Examples | Purpose |
|---|---|---|
| Basic Information | Name, email, phone number, billing/shipping address. | Order processing, customer support, delivery. |
| Transaction Data | Purchase history, product preferences, return/exchange requests. | Personalized recommendations, inventory optimization. |
| Device & Usage Data | IP address, browser type, device model, pages visited, cookies. | Improve website functionality, security. |
| Location Data | Country, city (derived from IP/geolocation services). | Tailor offers based on region. |
Note: Cookies and similar tracking tools may be used to enhance your experience (e.g., remembering your cart). You can manage preferences via our Cookie Settings.
3. How We Use Your Data
Your information is used to:
- Process Orders: Ship products securely and issue invoices.
- Deliver Notifications: Update you on order status, returns, or exclusive sales.
- Improve Experience: Offer personalized styling suggestions (e.g., “You liked our coats—here’s a matching dress!”).
- Sustainability Efforts: Analyze trends to reduce waste (e.g., predicting popular sizes to cut overproduction).
- Fraud Prevention: Monitor for suspicious activity to protect your account.
4. Your Rights Under GDPR & Beyond
You have the power to control your data:
- Access Your Data: Request a copy of your information via our Data Request Portal.
- Correct or Delete It: Update details or request deletion (free of charge) within 30 days.
- Object to Processing: Opt out of marketing emails or personalized ads.
- Data Portability: Transfer your data to another service provider if compatible.
- Withdraw Consent: Revoke permissions at any time (e.g., unsubscribe from newsletters).
How to Exercise Rights:
Visit our Privacy Dashboard or contact our Data Protection Officer (DPO) at [email protected].
5. Data Security & Sharing
- Encryption: All sensitive data (e.g., payment info) is encrypted using TLS 1.3 and AES-256 standards.
- Third-Party Sharing:
- Logistics Partners: Share shipping addresses with GreenPort Logistics for delivery.
- Payment Processors: Transmit credit card details to Stripe and PayPal for secure transactions.
- Analytics Tools: Use Google Analytics and Hotjar to improve website usability (data anonymized).
- No Data Sales: YUEHAO TRADE LIMITED never sells, rents, or trades your personal data to advertisers.
6. Children’s Privacy
YUEHAO TRADE LIMITED does not knowingly collect personal data from children under 13. If you’re a parent/guardian, we encourage you to guide your child’s use of our services.
7. Policy Updates & Contact
- Changes: We’ll notify you of significant updates via email or website banners.
- Questions: Contact our DPO at [email protected] or call 16756794628 (Copenhagen office).
- Complaints: Submit concerns to the Danish Data Protection Agency (GDPR supervisory body).
Our Promise
“Sustainability isn’t just about clothes—it’s about respecting every person and their right to privacy.” — Mia Andersen, CEO
By choosing YUEHAO TRADE LIMITED, you’re supporting a brand that treats your data with the same care as our fabrics: durable, transparent, and ethically made.
Valid across all YUEHAO TRADE LIMITED subsidiaries and partner regions.